As Farmer Wants A Wife (FWAW) is about to call it a day for 2026 with only the reunion on the horizon, the crew of Farmers and their Ladies will have to go back to their everyday lives.
But some of them have walked away with an Instagram following that could mean big bucks with sponsored content and endorsement deals in their futures. Of course, this isn’t international juggernaut Married at First Sight (MAFS), which often helps contestants kickstart a sizeable Instagram influencer career with a huge boost in followers.
The majority of the FWAW women and men at the helm only have modest followings on Instagram. In fact, a lot of the women’s follower counts range from just 1,000 to around 4,000 people — but there are a few noteworthy exceptions.
Who has the most Instagram followers from Farmer Wants A Wife 2026?
The most popular FWAW winners on Instagram are Maya on 6k and Ally with over 8k followers, and the least followed winner is Poppy on 1.2 thousand followers. Sorry, Pops.
But there is one runner-up with even bigger numbers: living icon, Scarlett. Analysing the numbers with Social Blade, Scarlett has over 9k followers, gaining an extra thousand in the past month when she made the FWAW finale (and stole the show).
Out of all the Farmers, the only one to gain a considerable following from the season is Farmer Dylan, sitting pretty with over 12k followers. This comes as a stark contrast to the other men cast that season, with Zac (6k), Alex (4k), Jarrad (3k) and Jason (2.4k) trailing behind him on Instagram.
Unsurprisingly, series villain Miranda has outperformed them all with over 22k followers. She started off with a decent following, rising from 10k at the start of the season, with Social Blade confirming she’s gained 8.4k new fans in the past month alone. Not too shabby!
But one woman has Miranda beat by a sizeable margin. Farmer Dylan’s former love interest Lily is — by far — the most-followed person from Farmer Wants A Wife 2026 on 126k followers.
According to Social Blade data, Lily has gained a mammoth 96k followers in the past 30 days. However, Chattr spoke to Lily and she claims these numbers have nothing to do with FWAW.
In fact, Lily is a wildlife vet tech and conservationist content creator — and some of her incredible rescue reels have gone viral, sending her follower count skyrocketing.
Farmer Wants A Wife’s Lily reveals the secret to her Instagram success
Lily told Chattr that she got loads of followers as FWAW was airing, but not for the reason you’d expect. “I was at 28k just a week before the show aired, and sitting about 35k after I left the show,” she said.
She claims that when her episodes were airing, this wasn’t getting her any extra Instagram success.
“I actually lost followers while the show was airing. My audience has always followed me for wildlife conservation, animal rescues and behind-the-scenes veterinary work, so some people weren’t interested in the reality TV side of things. The vast majority of my growth has come from sharing wildlife rescues, my birds nesting and raising babies, and educational content about Australian wildlife.”
However, after Lily left Dylan’s farm and she got her Instagram back from Seven, this is when her numbers started to skyrocket. “As soon as I got my account back, I managed to gain it back up again pretty quickly,” she shared.
Thanks to some viral rescue videos, Lily’s numbers just keep on climbing. “I can’t really speak for why people choose to follow me, but I’d like to think it’s because they connected with my genuine passion for wildlife. Everything I share online comes from a place of wanting to educate people and help them appreciate Australia’s incredible native animals,” she said.
“If my platform can inspire even a handful of people to appreciate wildlife, make more environmentally conscious choices, or stop to help an injured animal, then that’s a success. I want my social media to be more than entertainment—I want it to create a genuine positive impact for conservation. Which is why I left [FWAW], but unfortunately my exit speech got almost completely cut and the only bit that was included was ‘the oceans are dying’ which sounds a bit strange with no context!”
Lily already had a massive online following before joining FWAW, confirming to Chattr that she was actually scouted to do the reality dating show. “I was approached and asked to apply,” she shared.
“I was having a bit of a ‘say yes’ year, so I decided to take the opportunity and see where it led.”
Farmer Wants a Wife can be streamed on 7Plus.
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