It’s realtor time on The Block 2023 and this year, Lana Samuels from Whitefox Real Estate is ready to get a house on Charming Street sold.

Given she’s set to become the centre of some drama between Leah and Steph during episode three, we thought it was high time to introduce you to the stunning brunette, ready to work her magic.

According to their official website, Samuels is their Sales Director and has “played a pivotal role in Whitefox’s growth over the last five years”.

She’s also risen through the ranks as their first-ever client, then was EA to The Block’s newcomer Marty Fox and is now a fierce negotiator and director.

How did Lana get into Real Estate?

A well-known face in the Melbourne real estate community, Samuels was working in the Fast Moving Consumer Goods (FMCG) industry in London.

When she came back home for a holiday, her dad told her about “this guy Marty Fox” and after meeting him at a property in Elwood, Melbourne, they “instantly connected”, selling her a house then and there.

“He was so good at sales, he actually signed me up on the spot,” Samuels said during an interview with the Humans of Real Estate podcast.

“We weren’t finance approved. We’d just started [looking for homes] a week prior when we’d landed.”

As fate would have it, it turned out that Samuels and Fox’s wife Charlotte had been friends since they were 15 years old. Next thing she knew, she was being told about Fox’s new venture, Whitefox and upon meeting for a second time, he told her: “You’re going to end up working for me.”

At this point, Samuels was headed back to the UK but kept an eye on the blossoming business.

“Watching the way they were cracking the code and standing out, threw me instantly and I thought, ‘If I’m ever going to do it. I think the time is now.'”

She and her husband then made the decision, got on a plane and she started the next day. So cool!

The Block airs on Sunday at 7:00pm and continues Monday, Tuesday and Wednesday at 7:30pm on Channel 9 and 9Now.

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