I’m A Celebrity star Luke Bateman may be a be something of a fan favourite, but this week the ex-NRL player copped quite a serve from his ex from The Bachelors, Ellie Rolfe, who took to her Instagram account to make her feelings known.
“First, I mean are any of them really celebrities?” she questioned in a story posted to her Instagram account about the cast of the show, per Now to Love, echoing criticism from viewers when the show’s campmates were first announced.
She added that fans should “not believe everything you see on TV” and added that “people can curate a whole identity for their personal gain/ego”.
“You don’t know anyone until you’ve been in some sort of relationship with them,” she said. “Even then you don’t know someone but you know where I’m going with this.” She went on to urge her followers to not “put people in the media on a pedestal.”
The Perth-based influencer has spoken about experiencing problems in her relationship with Luke before. “I guess you just kind of get in too deep,” she said on the Seriously podcast. “It’s a little bit like emotional manipulation – it becomes like a trauma bond because you got so close so quickly, had such intense experiences together and… you’re still really holding on to the fairytale version.”
She spoke of being “love-bombed” by Bateman and recalls being “very naive”. “First date – boom: ‘I’m going to marry you’”, she said. “And it only got more intense from there… How can you determine that? How can you be so sure of something like a commitment that large without knowing anything about me?”

Luke Bateman and Ellie Rolfe announced their split in March 2024
The couple certainly seemed to have their good times, with Luke revealing on The Project that he’d had the letter E tattooed on his bicep. However, in March 2024, the reality TV star confirmed to Yahoo! Lifestyle that the pair had quietly split.
“Ellie and I have separated and would like to keep our relationship private,” Luke said at the time. “Ellie has a soul that lights up every room she walks into and I will sorely miss it in my life.”
Stream I’m a Celebrity… Get Me Out Of Here Australia 2026 on 10Play.
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