Fans were treated to the final episode of Married at First Sight (MAFS) 2026 in early April, and since then, not a single bride or groom from the season has launched an OnlyFans account. It’s a notable departure from previous years, when many contestants flocked to the subscription platform after their time on the show came to an end.
It’s no secret that OnlyFans can be incredibly lucrative when executed properly — well known examples including Olivia Frazer and Jessika Power — who’ve both previously revealed that they raked in hundreds of thousands of dollars each month at their prime.
So, what’s stopping the 2026 cast from jumping on OnlyFans and getting their bag? According to Leanne Baker, director and founder of Public Relations agency Sense Communications, there’s multiple reasons the contestants are shying away from joining the adult platform.
“There are many reality shows, but MAFS is one of the most popular in Australia, so the contestants have a real opportunity to capitalise on their TV appearance. And, in previous years, OnlyFans was one of the fastest ways to cash in on sudden fame,” Leanne told Chattr.
“But, there is now a shift away from MAFS contestants joining OnlyFans after the show for several reasons.”
Why MAFS fans aren’t flocking to start OnlyFans accounts
While OnlyFans was lucrative years ago, Leanne said that in recent times it’s become a lot harder to make a buck on the platform — which likely affects why the MAFS cast aren’t instantly launching accounts.
“The platform is now extremely saturated and anyone can join, making it harder to earn quick, medium-term money through it,” she said.
The publicity director also pointed out that launching an OnlyFans account and sharing explicit content can end up pigeonholing contestants, potentially limiting the kinds of partnerships and opportunities available to them in the future.
“There’s the reputational risk. A lot of the contestants are on the program from a strategic standpoint. They may have businesses they want to promote or start, be looking to get into presenting, or simply wanting to increase their profile to get lucrative brand deals.
“Going down the adult content to monetise fame route could jeopardise these. Companies care about a ‘safe’ public image and usually are not prepared to take risks with those who are essentially replaceable – reality ‘stars’ are always being created,” she explained.
“Contestants also understand the potential future ramifications of their decisions. Going on OnlyFans could risk future employment, and even impact their future family. “
Leanne added that audiences have become increasingly savvy and can quickly spot when influencers are being inauthentic or making overtly calculated moves purely for financial gain, and, more often than not, they don’t respond well to it.
“People are more savvy than ever on how to use their profile to make money. MAFS contestants and the public know that OnlyFans is an obvious money grab. The contestants can avoid adult content, and use their newly found fame to create a great living for themselves with the right strategy in place.”
Which MAFS stars have made OnlyFans accounts?
The trend of MAFS stars staying away from OnlyFans started recently, with none of the 2024 or 2025 cast joining the platform.
And, from the Season 10 cast, only Bronte Schofield and Caitlin McConville started an OnlyFans. But, the Season 9 cast — which aired in 2023 — certainly weren’t shy about joining the platform, with Olivia Frazer, Domenica Calarco, Kate Laidlaw, Mitch Eynaud and Daniel Holmes all among the names who signed up.
A similar surge in MAFS contestants joining OnlyFans occurred after Seasons 6 and 7, with Sarah Roza, Stacey Hampton, Hayley Vernon, Amanda Micallef, Mishel Karen, Jessika Power, Tamara Joy and Ines Basic all launching accounts on the platform.
Stream Married at First Sight (MAFS) 2026 on 9Now.
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