MAFS dress hire business responds to Bec's apology: 'Caught and embarrassed'

Bec has now seemingly deleted her Instagram account due to backlash.
MAFS 2026 Bec dress hire resrvd controversy

Married At First Sight (MAFS) 2026 is well and truly over, but the drama has suddenly ramped up. In case you missed it, Bec Zacharia was called out in a viral TikTok by RESRVD Dress Hire owner Savannah, who claimed Bec didn’t hold up her end of the bargain after being sent a free rental dress for MAFS Final Vows. The bride had agreed to post about the dress and tag RESRVD, but only did so on her burner account with 11K followers.

While Bec originally called the controversy “ridiculous” and said she was “sorry” Savannah felt hurt, she has since deleted her original comments and issued an apology and post on her main Instagram account with 78K followers.

“I just want to say publicly how incredibly grateful I am to have worn this dress on such a significant day in my life,” Bec said. “There was never any intention to overlook or disrespect Savannah & RESRVD Dress Hire and I sincerely apologise that it came across that way. In the chaos and emotion surrounding that time, I simply didn’t handle it perfectly.”

Bec continued, saying she appreciated the dress hire and felt beautiful, even though Final Vows was an emotional day full of turmoil for her. At the time of writing, the MAFS bride has seemingly deleted her Instagram account due to all the hate.

Savannah tells Chattr she is “really disappointed” in the whole situation, and it shouldn’t have taken a video on social media for Bec to finally promote her small business.

“The fact that she could have owned up to it, apologised and posted before I shared my video just shows that she doesn’t really care unless it goes viral and people find out the truth,” the dress hire founder says.

“Her apology is too little too late. I believe she only ‘apologised’ because Gia [Fleur] shared [a video calling Bec out], I shared mine, and it’s all gone viral. She’s only apologised because she’s been caught and is embarrassed.”

Danny and Bec at MAFS Final Vows spliced with the dress hire story
Bec at Final Vows and the video RESRVD made. Image: Nine & TikTok

MAFS dress hire company RESRVD overwhelmed with support after controversy with Bec

Many celebrities and influencers have since reached out to RESRVD to try and pump up the small business after hearing their side of the story.

“The engagement I have received from Gia and now Domenica’s videos mean more to me than Bec’s post. They didn’t have to support my small business and share but they did,” Savannah says.

Julia Vogl, Jamie Marinos, Eden Harper and Abbie Chatfield have all offered their support, and Savannah says the community coming together for RESRVD has been incredible.

MAFS fans defend Bec over RESRVD dress hire drama

While MAFS contestants such as Gia have been busy piling on Bec for the dress hire drama, some viewers have defended the bride.

“She was on worldwide TV wearing the dress and posted it on her socials, what else was she supposed to do?” one person asked.

“That’s called an idiot trying to create drama around her account to get her business out there. Bec posted her and tagged her; it just wasn’t on her main account [that] she didn’t have access to,” another added. “This just looks horrid on a business owner who won’t stop making posts sending hate to someone who’s already been pushed enough.”

“People will scrutinise everything, even more so if they’re cast as a ‘villain’. At the end of the day who cares?” a third wrote.

@resrvdhire We were shocked to say the least… @Daily Mail @Married At First Sight @Mondrof ♬ original sound – RESRVD HIRE

The admin of MAFS Uncensored also added their two cents, looking at the situation from both sides. “I’m always for supporting small businesses, especially when they generously provide products in good faith. The dress worn at Final Vows was absolutely beautiful and the business deserves a shout out for their stunning work,” she wrote.

“At the same time, I also think it’s important to be fair. From what we understand, cast members don’t always have their main social media accounts back straight away going by past cast it’s sometimes not given back for months after filming ends.”

With this much drama still happening, surely it won’t be long until the next MAFS controversy explodes.

Stream MAFS 2026 on 9Now.

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Tagged: Featured, Reality TV, TV, Nine, Married at First Sight

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Rachel Choy

Rachel Choy is a Chinese-Kiwi writer who loves nothing more than to yap about all things pop culture and Reality TV. You can find her bylines on Yahoo Lifestyle, Pedestrian.TV, Punkee, Refinery29 Aust...
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