Ridge Barredo is the first participant off the block this season to cash in on his time on Married at First Sight and launch a business.

The 27-year-old MAFS groom has the entire thing prepared, planned and ready to be bought, and is hoping to profit off his catchphrase, “Deece”.

What is Ridge’s business?

Ridge is launching a whole a** clothing line – all adorned with the phrase “Deece”, which is a shortened version of the word decent, for those not watching MAFS.

“He’s releasing crop tops, shirts, hoodies, the lot,” an anonymous source told Chattr. “Everything is printed and ready to go, he isn’t messing around. He’s ready to strike while the iron is hot and will be launching the line very soon.”

Jade Pywell and Ridge have made it very obvious that they’re still together, and, Ridge’s MAFS wife is completely on board with the business launch.

“Jade’s proud of him and loves the idea, she wears the women’s line constantly.”

Ridge shared the first public sneak peek of his brand at the NOVA MAFS Dinner Party on March 27th.

Ridge is the first MAFS contestant to launch a proper clothing line

Though previous contestants have toyed with the idea of launching a clothing line post-MAFS, Ridge is going in with all guns blazing. He’s even got a Deece Instagram account ready to take off private once the brand launches.

“Nobody has released proper clothing labels. Al [Perkins] and Brent [Vitiello] tried to do it but it failed miserably. It turned out to be a really bad investment for them because they took too long to kick things off and they’d lost the momentum they gained on MAFS.”

In June 2022, the former MAFS grooms released a few limited edition hoodies for streetwear brand Valianu and were in talks about doing a full collection at a later date, which never eventuated.

Watch Married at First Sight Sundays at 7.00pm and Sunday – Monday at 7.30pm on Nine and 9Now.

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