When the Contour Cube was pitched on Shark Tank Australia episode three, it was a no-brainer that the product was right down Showpo CEO Jane Lu’s ally.

The ice facial tool is designed to depuff and tighten skin and had already become a viral TikTok sensation.

“When Sarah and Lewis first started pitching on Shark Tank, I thought ‘Umm, I’ve already seen this product on TikTok.’ And then I thought ‘Oh my god it’s you! I’ve seen you on TikTok’,” Lu said on Instagram after the episode aired.

But, it wasn’t only Lu who jumped at the opportunity to invest in Contour Cube, Sharks Sabri Suby, Davie Fogarty and Robert Herjavec also teamed up for the deal. The four Sharks ended up jointly investing $375,000 for a 30% share of the business.

How is Contour Cube going now?

According to Lu, who posted an update about the product on her Instagram, Contour Cube is thriving.

“So Sarah invented the world’s first ice facial tool, Contour Cube,” Lu said.

“I’ve been using it for the last five months since we filmed Shark Tank and look at my skin. It feels less puffy and tighter. And I feel pretty good for 37. All I use is a moisturiser and my Contour Cube. So not only is this part of my daily routine now but you probably guessed it, I have invested in Contour Cube.”

Lu explained that the product is now stocked by some massive brands, including Sephora, Woolworths, Beauty Bay, Priceline, The Iconic.

“They have a cult following on TikTok, it’s used by Kendall Jenner, stocked by so many retailers including ShowPo and run by amazing entrepreneurs,” she said.

“We have big things coming for this incredible brand. So come on this journey with us follow Contour Cube and try it for yourself.”

Shark Tank continues on Tuesdays at 7.30 pm on 10 and 10Play.

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