Launching for the first time on 1st June 2021 is the Wear Your Uggs Day, proudly presented by Ugg Express in support of mental health organisation, the Black Dog Institute. The inaugural day will encourage Australians to wear their ugg boots to work, school, or even at home, to support the incredible work of the institute in helping people who are struggling with their mental health.
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Particularly relevant as life returns to a new kind of normal and the significant mental health impacts of the pandemic become clearer, Wear Your Uggs Day is designed to bring the comfort of home to everyday life, in order to create a feeling of relaxation after a year that definitely has been quite the opposite. People are encouraged to purchase their uggs from Ugg Express, where 10% of sales will be donated to the Black Dog Institute to assist in their ongoing medical research. For those who already own ugg boots but still want to help, direct donations to the institute are also possible via the Ugg Express website.
Since the beginning of the pandemic, the Black Dog Institute has seen a heightened state of anxiety and a struggle to manage the uncertainty surrounding the possible spread and impact of COVID 19. Three-quarters of Australians claimed their mental health worsened due to the pandemic and more than 80% of those also said they felt very uncertain about the future.
The Black Dog Institute Director of Funding & Partnerships, Karen Elliff, says the introduction of Wear Your Uggs Day is a great way to get people thinking about their mental health, and how to implement small steps to keep their mental health strong.
“We are excited to be partnering with Ugg Express and have enjoyed working with the team on this project,” Eliff said. “We are looking forward to seeing people wear their boots on June 1 around the country, knowing it is helping us continue our research and programs at the Black Dog Institute.”
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Laura Li, Marketing Manager at Ugg Express, shares Karen’s excitement. “Here at Ugg Express, we continually look for ways to support institutions who are creating a better world for us all – and The Black Dog Institute is doing just that. Especially during this difficult time, we are so honoured to be able to assist Black Dog Institute in the incredible work they continue to do, and of course, we all love any excuse to wear our uggs!”
The Wear Your Uggs Day partnership between Ugg Express and the Black Dog Institute will assist in the mission to improve the lives of people affected by mental illness by donating a percentage of sales from 1 May – 11:59 pm on June 1, 2020.