Ranking the potential Insta earnings of the Drag Race Down Under queens

Start your engines. With Mama Ru heading down under to host Australia’s first season of RuPaul’s Drag Race Down Under, all eyes are on the queens.

The queens who will be racing down the runway soon are: Anita Wigl’it (Auckland, NZ), Art Simone (Geelong, VIC), Coco Jumbo (Sydney, NSW), Elektra Shock (Auckland, NZ), Etcetera Etcetera (Sydney, NSW), JoJo Zaho (Newcastle, NSW), Karen from Finance (Melbourne, VIC), Kita Mean (Auckland, NZ), Maxi Shield (Sydney, NSW) and Scarlet Adams (Perth, WA).

With episode one premiering on Stan Saturday, May 1st, the date has been set, the queens have been announced, but who is already leading the race on social media?

Digital marketing agency Pilot Fish Media decided to take a look at their Instagrams to reveal how much the drag stars could be raking in per post.

Rank	Contestant	Real Name	Age	Current City	Instagram	Followers	Earnings AUD
1	Art Simone	Jack Daye	28	Melbourne, AU	rtist_	141,831	$918.53
2	Karen From Finance	Richard Chadwick	N/A	Melbourne, AU	karenfromfinance	69,107	$597.29
3	Maxi Shield	Kris Elliot	46	Sydney, AU	maxishield	17,590	$238.91
4	Kita Mean	Nick Nash	34	Auckland, NZ	kitamean	16,179	$230.84
5	Scarlet Adams	Anthony Price	N/A	Perth, AU	scarletadamsdragqueen	16,889	$229.23
6	Coco Jumbo	Luke Vito	30	Sydney, AU	_cocojumbo	15,250	$224.39
7	Etcetera Etcetera	Oliver Levi-Malouf	22	Sydney, AU	etceteraetcetera	17,700	$220.83
8	Jojo Zaho	John Ridgeway	30	Newcastle, AU	jojo_zaho	12,400	$173.05
9	Anita Wigl’It	Nick Kennedy-Hall	31	Auckland, NZ	anitawiglit	10,673	$156.59
10	Elektra Shock	James Luck	27	Auckland, NZ	therealelektrashock	7,760	$111.06

Art Simone is well-known in drag culture, and has even appeared in movies and tv shows, so it is no surprise she has over 140k followers on instagram. Art is a far stretch from the rest on social media, with the potential to earn nearly $1,000 AUD per post.

Karen From Finance is another drag queen who has built a name for herself on the Aussie Scene. She has nearly 70k followers and could be earning $597 per post. She is certainly set to benefit financially from her appearance on Drag Race Down Under.

It’s worth remembering that this is all before the show even airs. The queen’s following and earnings are expected to go through the roof once the series airs in Australia on 1st May on Stan.