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Ranking the potential Insta earnings of the Drag Race Down Under queens

Start your engines. With Mama Ru heading down under to host Australia’s first season of RuPaul’s Drag Race Down Under, all eyes are on the queens.

The queens who will be racing down the runway soon are: Anita Wigl’it (Auckland, NZ), Art Simone (Geelong, VIC), Coco Jumbo (Sydney, NSW), Elektra Shock (Auckland, NZ), Etcetera Etcetera (Sydney, NSW), JoJo Zaho (Newcastle, NSW), Karen from Finance (Melbourne, VIC), Kita Mean (Auckland, NZ), Maxi Shield (Sydney, NSW) and Scarlet Adams (Perth, WA).

With episode one premiering on Stan Saturday, May 1st, the date has been set, the queens have been announced, but who is already leading the race on social media? 

Digital marketing agency Pilot Fish Media decided to take a look at their Instagrams to reveal how much the drag stars could be raking in per post.

Rank Contestant Real Name Age Current City Instagram Followers Earnings AUD
1 Art

Simone

Jack

Daye

28 Melbourne, AU rtist_ 141,831 $918.53
2 Karen

From Finance

Richard

Chadwick

N/A Melbourne, AU karenfromfinance 69,107 $597.29
3 Maxi

Shield

Kris

Elliot

46 Sydney, AU maxishield 17,590 $238.91
4 Kita

Mean

Nick

Nash

34 Auckland, NZ kitamean 16,179 $230.84
5 Scarlet

Adams

Anthony

Price

N/A Perth, AU scarletadamsdragqueen 16,889 $229.23
6 Coco

Jumbo

Luke

Vito

30 Sydney, AU _cocojumbo 15,250 $224.39
7 Etcetera

Etcetera

Oliver

Levi-Malouf

22 Sydney, AU etceteraetcetera 17,700 $220.83
8 Jojo

Zaho

John

Ridgeway

30 Newcastle, AU jojo_zaho 12,400 $173.05
9 Anita

Wigl’It

Nick

Kennedy-Hall

31 Auckland, NZ anitawiglit 10,673 $156.59
10 Elektra

Shock

James

Luck

27 Auckland, NZ therealelektrashock 7,760 $111.06

 

Art Simone is well-known in drag culture, and has even appeared in movies and tv shows, so it is no surprise she has over 140k followers on instagram. Art is a far stretch from the rest on social media, with the potential to earn nearly $1,000 AUD per post.

Karen From Finance is another drag queen who has built a name for herself on the Aussie Scene. She has nearly 70k followers and could be earning $597 per post. She is certainly set to benefit financially from her appearance on Drag Race Down Under

It’s worth remembering that this is all before the show even airs. The queen’s following and earnings are expected to go through the roof once the series airs in Australia on 1st May on Stan.