If You’ve Purchased a Kylie Lip Kit, This Might Anger You

The Kylie Jenner Lip Kit has created some serious buzz since it launched, selling out within just minutes every time they’re re-stocked.

One time she even broke google.

Now, there’s no doubt that we’ve got love for Kylie Jenner, (despite the continual criticism her family seem to always come under), she’s definitely taken the beauty world by storm.

However, if you’ve paid the $29 for the Lip Kit (that’s a lip liner and a matte liquid lipstick) along with the $15 shipping fee (all before the exchange rate, of course) then you’ll probably be less than delighted to know that they’re really not all that different to another brand! Yay…

San Francisco based beauty blogger and vlogger, Stephanie Nicole, has recently investigated the “new and improved” Lip Kit formula, revealing that the products have changed colour and formula.

Now the Lip Kits are similar to ColourPop’s Ultra Matte Liquid Lipsticks – which sell for only $6 USD.

Stephanie discovered that the two products are essentially the same thing, especially in terms of Kylies “new and improved” Candy K. The colour has changed significantly and while it was originally a nude with pink undertones it’s since been re-formulated as a predominantly more pink colour.

Explaining her findings in a video on her YouTube channel, you immediately notice the colour different as soon as she holds up a new tube of Candy K next to an old version of the same colour. It’s not just the colour that is different, it’s also the consistency.

“I do feel like the formula is much thinner,” Stephanie explained to her viewers. “The first formula is moussey and creamy, and the second one is significantly more watery. The ingredients from this Candy K and the ColourPop Clueless Ultra Matte Liquid Lipstick are identical. The ColourPop one does have a few other ingredients in there, which are filler products, but every single thing that’s in these Kylie Jenner lipsticks are in the ColourPop ones.”

After she conducted some research off camera, Stephanie was surprised with the product, bluntly telling her followers “This new formula is bullshit and, frankly, I’m disgusted by the ethics of this company.”

Apparently the similarities in the ingredient list are no coincidence. ColourPop and Kylie Cosmetics are actually owned by the same company, Seed Beauty.

Has this proven that we’re really just paying for Kylie’s name?

On Seed Beauty’s website, they explain that they focus on getting out new lines and products as quickly as possible – does this mean since Kylie’s line came out so fast, they simply slapped a new name on something they already had?

Is it justified paying $16 compared to $29 for the same products?

Stephanie went on to say that it’s ridiculous that Kylie’s product cost $13 more, with the only justifying factor being the Jenner name.

“Do not give me the same exact ingredients and mark it up so much more,” she says to the camera. “You should be mad. I find it appalling.”


In the blogger’s Instagram photo above, she highlights and breakdowns the ingredients between the two products, stating

“The company has to pay Kylie Jenner because her name is on it. The extra money is not going for product development or better ingredients, all she is doing is basically lending her name out to a brand that knows that no matter what it is, people will wait in line. So when they saw the huge response, they cut some corners, and took a good formula and made it cheap.”

So if you’re like me and you’ve already paid for three of Kylie’s Lip Kits, then there’s nothing that can be done.

But instead of spending your whole pay for the week (and waiting about a month to receive them), maybe just head to ColourPop instead. They’re only $16 after all.