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Surprise! Snapchat Dropped a Brand New Feature Plus Justin Bieber and Benny Blanco’s New Song “Lonely”

Snapchat just launched a brand new feature Sounds on Snapchat, the platform will also provide an exclusive preview of Justin Bieber and Benny Blanco’s highly anticipated new song “Lonely” before the full song is available this Thursday at 6pm AEDT.

Sounds on Snapchat 

So what is Sounds on Snapchat? Snapchatters on iOS globally can add music to their Snaps (pre or post-capture) from a robust and curated catalogue of music from emerging and established artists. Music makes video creations and communication more expressive and offers a personal way to recommend music to your closest friends.

When you receive a Snap with Sounds, you can swipe up to view the album art, song title, and name of the artist. A “Play This Song” link lets you listen to the full song on your favourite streaming platform, including Spotify, Apple Music, and SoundCloud.



Justin Bieber’s QR code


Snapchat’s audience reaches in Australia has now exceeded over 6 million. The communications platform now reaches 85% of all 13-24-year olds and 90% of all 18-24-year olds in Australia. On average, more than 4 billion Snaps are created every day.

Snapchatters will be able to create their own sounds and add them to Snaps. This will be rolling out globally in the coming months!

Justin Bieber Exclusive

Justin Bieber and Benny Blanco’s new song “Lonely” will be a featured exclusively in Snapchat’s Featured Sounds list today. Snapchatters will be able to create artistic Snaps with their new ballad, share them with their friends, and even save the link to download the full song when it’s available on their favourite streaming platform.


Watch Snapchat introduce Sounds below, and tell us what you think in the comments.